Stratford-upon-Avon (/ˌstrætfəd əpɒn ˈeɪvən/, known locally as Stratford) is a market town and civil parish in south Warwickshire, England. It lies on the River Avon, 22 miles (35 km) south east of Birmingham and 8 miles (13 km) south west of Warwick. It is the largest and most populous town of the non-metropolitan district Stratford-on-Avon, which uses the term "on" rather than "upon" to distinguish it from the town itself. Four electoral wards make up the urban town of Stratford; Alveston, Avenue and New Town, Mount Pleasant and Guild and Hathaway. The estimated total population for those wards in 2007 was 25,505.

The town is a popular tourist destination owing to its status as birthplace of the playwright and poet William Shakespeare, receiving about 4.9 million visitors a year from all over the world. The Royal Shakespeare Company resides in Stratford's Royal Shakespeare Theatre, one of Britain's most important cultural venues.